At TIDAL technology is always a means to an end. No deployment of technology, no application of any constituent part will ever be marketing inspired. Nor will it ever be an attempt to piggy back onto the well-respected names of our suppliers. We'd like explain in some detail what precisely it is, then, that makes a product a TIDAL.

When pre-manufactured parts do not live up to our expectation, we will either order them custom built for TIDAL or we will just construct them ourselves. Outstanding quality of any and all components we use is essential and our scrupulousness in selecting them without doubt unique. Yet, it is not sufficient in itself.


Here is a simple illustration of what we mean by that. Every cake will taste differently in spite of identical ingredients. Of course, one can add or leave out one or the other little something, but ultimately, baking a cake still requires the same basic ingredients … thereby producing hugely different results.
Building a loudspeaker is similar. But with one important difference. A cake will be judged on the unique merit of its taste making the notion of "true" and "false" meaningless; completely contrary to what audio engineering is all about.

Similar to a mechanical wrist watch, only the seamless interaction of three elements: engineering, components and manufacturing enables the creation of an exceptional product.

For the presentation of a sonic signal to be realistic, one should neither hear the sound of a cabinet, nor the drivers, nor any other particular component.
Instead, all of those together should merely act as a messenger that must not do anything but convey the message of the Artist whilst preserving its original sonic fingerprint.